From a different angle - Gruppo 10 - Co.Meta

From a different angle – Gruppo 10

Di 13 ottobre 2014Ed. 2014-2015

Lebanese Autism Society: Read autism from a different angle

“To understand children with Autism, sometimes you have to read them from a different angle.

In Lebanon, there is a very low awareness on autism. We wanted to demonstrate the efforts needed to understand “autism” in a tangible and experiential way. As Children with Autism never look you straight in the eyes, and are most commonly non responsive on an emotional and social level, the press ad requires readers to make the effort of looking at autism from “a different angle” using typographic distortion. This was the only way to read what was in the child’s mind. and that is exactly how to approach a child with autism – closely, calmly, and from a completely different angle.”


Advertising Agency: Memac Ogilvy, Beirut, Lebanon
Creative Director: Moe Minkara
Art Directors: May FawwazJihane Fadel
Copywriters: Moe MinkaraMalek Badreddine
Additional credits: Rima Rizkallah
Published: March 2013

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