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Why You Should Store Your Jeans in the Freezer

Many denim-lovers have trouble deciding if and when to wash their jeans.  When unwashed, denim ages nicely with personalized wear-marks in the indigo ink and a soft, custom fit.  But if unwashed for too long, denim will undoubtedly begin to smell.  The solution, proposed by the CEO of Levi Strauss is to store jeans in the freezer to keep them ‘fresh’.   This kills or de-activates many of the odor-causing bacteria that accumulates on one’s clothing.  It also reduces the use of water and chemicals in repeated and unnecessary laundry cycles.

ARTICLE: http://www.elle.com/fashion/news/a18776/levis-jeans-in-bag/

VIDEO: https://www.youtube.com/watch?v=KjXhe2qVKgE

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