Skip to main content

by Albert Shum

We’re at a point of tension in the design industry. Technology is prolific and continues to trend upward, inundating us with devices and experiences all vying for our attention. Design as a practice has evolved within the melee, redefining the role of designer and expanding the meaning of creativity.

At the crux of the evolution are design tools and systems — things that have always been around but only recently found their modern identity tied to AI and machine learning. What used to be static graphic design manuals now span the full range of interaction design, giving companies a means to scale their identities using intelligence and automation. The sheer amount of digital experiences created has forced the investment in living design systems and design tools — a positive thing, but also an existential moment for creative professionals. Is AI more creative than you? And if intelligent tools can do all the creative work, do we even need designers anymore?


Leave a Reply